(Reuters) – U.S. retailers are gearing up for a shorter-than-usual holiday shopping window this year, with price-conscious shoppers focused on deals and promotions around key events such as Black Friday and Cyber Monday.
Below is a compilation of projections by various data analytics firms:
Source Forecast Time Geograp Type of Methodology
period hy spending
Mastercard Nov. 1 to United In-store Measures
Economics Dec. 24 States and in-store and
Institute Projects online online retail
retail sales across
sales to all forms of
rise 3.2% payment,
excluding
automotive
sales
Deloitte Nov. 1, United In-store Model for
Expects 2024 to States and forecasting
holiday Jan. 31, online holiday season
retail 2025 sales uses
sales to Disposable
rise Personal Income
between as the
2.3% and explanatory
3.3% variable
Adobe Online Nov. 1 to United Online Measures direct
Analytics spending Dec. 31 States only consumer
to grow transactions
8.4% to online from
$240.8 5,000 shoppers
billion
Salesforce Sees Nov. 1 to Global Online Analyzes data
global Dec. 31 and only from more than
sales U.S. 1.5 billion
growth of global
2% and consumers on
U.S. retail sites
sales using its
growth of platform
2%
National Nov. 1 to United In-store, Forecast based
Retail Expects Dec. 31 States online on economic
Federation total and modeling using
holiday non-store various key
sales to sales economic
grow indicators
between including
2.5% and consumer
3.5% spending,
employment,
wages,
inflation and
excludes
automobile
dealers,
gasoline
stations and
restaurants
(Compiled by Anuja Bharat Mistry and Savyata Mishra in Bengaluru; Edited by Shounak Dasgupta)
